09 Mar 2016

Nonno Nanni Lactose Free Line elected Product of the Year 2016!

The Nonno Nanni Lactose Free Line has been awarded Product of the Year 2016, the most important award for Innovation based exclusively on consumer voting.

After the 2015 award won by Fresco Spalmabile, this year Nonno Nanni has taken the prestigious award for the whole line of lactose free fresh cheeses, consisting of: Robiola, Caprino, Fresco Spalmabile and Mascarpone.

Products that respond to the requirements of lactose intolerant consumers, and suitable for those who want more easily-digested foods. Fresh cheeses full of the goodness and creaminess of the classic versions, but lactose free.

The Elected Product of the Year Award is the most important award for innovation in the world, operating in over 37 countries for more than 29 years, based on consumer voting. We are into the 11th edition in Italy.

The Award is given out on the basis of the most important research* on Innovation in Italy by the number of people involved. 12,000 consumers elect the Product of the Year based on two criteria: innovation/novelty which most attracts consumers within the category when looking at the photo, reading the description and analysing the price; satisfaction of consumers who say that they have used the product.

 “This year's achievement is a very important accomplishment for us”, comments Silvia Lazzarin, Head of Marketing and Communication at Latteria Montello. “Election for Product of the Year 2016 of our entire Lactose Free Line shows our constant commitment to seeking high quality for our products and being able to innovate in order to respond to new consumer trends. We are really proud of this accolade," continues Miss Lazzarin, "above all because it comes from an evaluation by consumers, who are nowadays increasingly more aware and selective about diet and well-being”.

 * PdA© market research on a preselection of innovative products in the Italian market, conducted by IRI on 12,000 consumers over the age of 15, carried out in January 2016. www.prodottodellanno.it Lactose Free Products category.