14 Jul 2015

Nonno Nanni Fresco Spalmabile a prizewinner at Brands Award 2015

Latteria Montello’s newest addition won third prize in the Fresh Foods category.

After being elected 2015 Product of the Year Nonno Nanni fresco Spalmabile has bagged another prestigious acknowledgement. The newest addition to the family of Nonno Nanni Fresco Spalmabile was awarded third prize in the Fresh Foods category at Brands Award 2015.

Brands Award 2015 is the award dedicated to the best consumer products brands promoted and organised by GDOWEEK and MARK UP, and supported by GS1 Italy, in its sixteenth edition this year. It was staged in collaboration with IRI, Toluna, a world leader in online market research, and Blogmeter, a leading social media intelligence firm.

What makes this acknowledgement even more important is that the Brands Award is the only initiative to reward the best annual brand performance for mass retail goods via verifiable objective criteria involving sales data, end consumers, the judgement of mass retail distribution managers and performance on Social Media.

Here are the competition categories: Alcoholic Beverages and Beers, Fresh Foods, Packaged Foods, Confectionery, Beverages, Household Cleaners and Care, Laundry Cleaners and Care, Hygiene and Beauty, Petcare. The brand selection criteria are objective (IRI sales data) and nominated products are subjected to three levels of judgement: consumers, a panel of buyers/category/mass retail distribution purchasing managers, and social media results.

To find out more
http://www.gdoweek.it/lenor-di-pg-vince-il-brands-award-2015