19 Feb 2015

Il Fresco Spalmabile Nonno Nanni elected Product of the Year 2015*!

The new Nonno Nanni cheese has won the prestigious award for innovation in the dairy products category.

Il fresco spalmabile Nonno Nanni has been elected Product of the Year 2015*! Latteria Montello’s new cheese was widely approved by the consumers involved in the Product of the Year award, the world’s most important award for innovation. The award has operated in more than 35 countries for 28 years now and is based exclusively on consumer voting with the aim of promoting the finest products in the Italian market in terms of innovation.

Winners are selected via market research involving more than 12,000 consumers (aged between 15 and 65 years old), called upon to complete an online questionnaire featuring the name, photo, description and average price of products, divided into product categories. The elected winner in each category is the product with the highest median vote across the two main parameters of innovation and consumer satisfaction.

*GPMI© market research on a preselection of innovative products in the Italian market, conducted by IRI on 12,000 consumers over the age of 15, carried out in January 2015. www.prodottodellanno.it cat. Dairy Products.